<aside> 💡 A go-to-market (GTM) strategy is a plan that outlines how a product or service will be launched, marketed, and distributed to the target audience. It's a comprehensive approach to ensure a successful product launch and entry into the market. By following this approach, a GTM strategy can help ensure a successful product launch and maximize the chances of achieving business goals.

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• GTM Key Elements

🤔 Problem

Q: What problem are we solving for?

A: Startups are often focussed on solving for the problem their product solves. They don’t have the time or bandwidth to form strategic partnerships, handle public relations, or market their product. Fight Club GTM strategies help teams connect with the right teams, both from a community partnership standpoint and a user standpoint.

💭 Proposal

Fight Club works with startups to develop a go-to-market strategy that makes a difference

• We go over the 10 key elements of a GTM strategy
• We make sure each element is covered
• We help form strategic partnerships
• We help build an audience and userbase
• We look at your sales funnel to assure you’re meeting key revenue requirements

🛫 Plan

PR

• Timing releases to key events
• Get founders on podcasts
• Getting involved in events

Metrics

• What are the important metrics?
  • DAU
  • MAU
  • Revenue

Advisory