Buffer is a social media tool that allows the content team to consolidate all social channels (X, Instagram, TikTok, YouTube) into one tool, which allows the team to post, track post analytics, track the effectiveness of campaigns (for all content, regardless of channel type) and provides a way for social media to be viewed, scheduled and created within one tool for the entire team.

Steps to Get Started

Administrators

Users - Micro role holders or campaign managers

Best Practices

Buffer Help Guide (includes video’s)

Video Recording