An open list of ideas and topics to write about. Anyone can choose an idea and more than one person can write on the same topic because everyone has a unique perspective.

Common templates for articles include:

• Mistakes and lessons: point out the caution signs and direct where to go instead.
• Frameworks: Name a problem, create actionable steps, celebrate outcome.
• The future: Assert a position, provide supporting material.
• Thought pieces: Share a point of view. Old paradigm vs. New, move the reader from where they are to where you want them to be.
• Myths: Insider information, what people need to know, or what they get wrong.

Idea Box