Author: 0xNSHuman.

This document outlines the problems and challenges we've identified with the current content distribution model in the DAO, and proposes an immediate actionable solution for increased value and audience outreach.

Background

Bankless DAO produces an increasing amount of content covering all the topics that are tangent to Web3 and Crypto. We are being associated with knowledge and insight when it comes to learning how to navigate the bankless world.

Given the open nature of our content, there is a huge potential - and the need - for having it propagated as far as possible through the various communities and platforms, in order to increase awareness, reach new consumer segments, and enable traffic that would unlock a Web3-friendly business model for the DAO.

Growth & Decentralization Concerns

When some of our new builders came to the DAO and started coming up with ideas on how to leverage the exponentially growing amount of content we produce, they were faced with an issue that's quite critical in Web3 community. Most articles are published using a notoriously restricted solution — Substack — that is openly against having the content escape their gated system.

https://i.imgur.com/4OwyIXJ.png

Link to the Substack Support article: https://support.substack.com/hc/en-us/articles/360038433912-Does-Substack-have-an-API-

As far as we know, other distribution channels that Writers Guild relies on are also not opening their systems for the 3rd-party platforms to present the content for the extended audience.

This would be fine if our business model revolved around premium subscription, however based conversations with some of the Writers Guild members, we're convinced that this is not the intention.

https://i.imgur.com/7gi1CW2.jpg

Opportunity

There are a couple of pilot products that would feature Writers Guild content and unlock new consumer segments: